OUR TEAM
Executive team :
• Didier Lagae
• Noelia Cruzado Calviche
• Marta Panera
• Diana Vall
• Sonia Molina
• Carolina Beguer
• Patricia Montero
• Bárbara Guillén
Marco de Comunicación international
didier@marcodecomunicacion.com
• Managing
Partner at Marco de Comunicación, which under his direction has been recognized with countless prestigious awards.
• Journalist and Master in Communications
• Having begun his career as a journalist, Didier applies that distinctive insight to his 15 plus years of
experience in the management of corporate reputations and brand
awareness
• Before launching MARCO, Didier was Managing Director of Edelman
Barcelona and Deputy General Manager of Edelman Spain
• Previously Didier headed the Technology Division of Shandwick
Barcelona
• As Global Head of Communications of The Body Shop Didier managed an in
house team of 24 and had overall budget responsibility for over 15
million euros
• Former European Corporate Communication Manager for Levi's
• Fluent in Spanish, English, French and Dutch
• Visiting professor at ESADE and Universidad de Navarra
• Member of IPRA
noelia@marcodecomunicacion.com
• Account
Director at Marco de Comunicación and Manager of the Barcelona office
• Degree in Comunicación Audiovisual from the Universidad Autonoma de
Barcelona
• Leads the Technology team in the Barcelona office
• Current clients handled by Noelia and her team include Buongiorno
MyAlert, Berggi, grupo ItNet, First Tuesday and DoubleClick
• Before joining MdC Noelia worked as a journalist for various media
including Spain's leading TV station TV3 (Televisió de Catalunya), BTV
(Barcelona Televisió), RNE 4 (radio nacional 4), Rŕdio Municipal de
Terrassa, Televisió Municipal de Terrassa. She also worked as a journalist for several
local magazines
• Noelia speaks Spanish, Catalan and English
marta.panera@marcodecomunicacion.com
• Business Development Director
• First joined MdC early 2005 as Junior Account Executive
• Degree in Journalism and Social Communication from the University of Wales, UK
• Before rejoining MdC, Marta was part of the management team of Okapi
• Previously Marta worked as Project Manager for FIB Heineken
• Ex Marketing Director of Onavisión and C.Textil
• Marta started her career as a journalist for several media including Cadena Ser, RNE, Antena 3 TV, Atlas TV and Europa Press
• Member of the Sales Lead Management Association, American Communication Association and Asociación de Periodistas de Bizkaia
• She speaks Spanish and English
• Account director at Marco de Comunicación
• Joined in 2006 as Account Executive
• Diana has a degree in Advertising and Public Relations from the Barcelona University and specialized in Strategic Planning of Business Communication at the Ramon Llull University
• Prior to joining Marco de Comunicación, Diana worked as Account Executive in the advertising agency CT Comunicación and in the PR Agency Gabinete Uribe
• She speaks fluent Spanish, Catalan and English
• Account director at Marco de Comunicación
• Joined MdC in March 2005 as Account Executive
• Sonia has a Degree in Advertising and Public Relations and a course in Graphic Design
• Before joining Marco de Comunicación, Sonia has worked as Account Executive in Edelman Worldwide Barcelona in the Consumer and Healthcare Division with clients such as Pfizer, Novartis, GSK, Roche, among others
• Previously, she was part of Punt Groc de Comunicació working for the advertising department
• She speaks fluent Spanish, Catalan and English
carolina@marcodecomunicacion.com
• Account Director
• Carolina joined MdC in March 2007 as Junior Account Executive
• Carolina has a Master degree in Integral Communication at the Complutense University in Madrid
• She has also a degree in Advertising and Public Relations at the Jaume I de Castellón University
• Prior to joining Marco de Comunicación, Carolina has worked in the press office of Valencia CF, as well as in the events management agency Universal Eventos
• She speaks Spanish and Valencian
patricia@marcodecomunicacion.com
• Account Director
• Patricia joined MdC in 2006 as Account Executive
• She has a degree in Journalism from the URJC of Madrid, where she partcipiated in creating and editing the university´s newspaper
• Before joining Marco de Comunicación as Account Executive, Patricia was a journalist for Radio Exterior of Spain (National Radio) collaborating with the economic, national and society sectors
• As Account Director, she coordinates the communication in Spain for clients www.muchoviaje.com, www.clickdreaming.com, Bodegas HA Barceló, AMDI (Moroccan Investment Development Agency)
• She speaks Spanish and English
barbara@marcodecomunicacion.com
• Creative Directorr
• Bárbara joined MdC in March 2010 as Creative Director
• Bárbara has a degree in Fine Arts from the Universidad Complutense de Madrid
• Before joining Marco de Comunicación, Bárbara worked for various companies, including publicity and events agency, Pool CME and Tragsega of Grupo Tragsa where she was in charge of the design and execution of advertising projects, development of multimedia projects, web pages, video, animation, and interfaces
• She speaks Spanish and English
Marco de Comunicación is a member of the ECCO network
• ECCO Network is one of the largest independent PR and marketing
networks in the world
• Through ECCO Marco de Comunicación
offers coverage in over 40 countries and counts with over 500
communication experts worldwide
• ECCO has substantial experience in managing and implementing
successful international PR campaigns with Paneuropean clients including
Regus, Xerox and UPS
• ECCO ranks 3rd in European, independently-owned PR networks (PR Week
June 2002)
• ECCO is the fastest growing PR network (PR Week 2001)
• ECCO has a combined fee income of over €65 million
