INTERNET/ EXTRANET

Marco de Comunicación Managing Partner, Didier Lagae - featured in the December issue of IPRA's Frontline Magazine - outlined our belief that today's communication cannot be effective without SMS and email as channels in your communication mix.

Both media are key factors in being able to reach and influence opinion leaders, business people and consumers alike.

We like to take a fresh approach in using these channels, especially when targeting youngsters. New media have their own dynamic and language and require more than simple translations from your offline communications.