CORPORATE SOCIAL RESPONSIBILITY

At Marco de Comunicación, we boost our client’s corporate values and develop innovative CSR plans. In many cases CSR is part of the company’s vision while in other cases it has further implications. In any case it is our mission to take CSR one step beyond.

For our client InterfaceFLOR, corporate social responsibility it is not just a way of contributing to society, but it is also a philosophy guiding all of its activities and work methodology. Through strategically implemented actions, Marco de Comunicación developed an effective communications plan for InterfaceFLOR that obtained significant media coverage, as well as the participation of the company in prestigious national CSR awards.

Due to the connection of its activity with the logistic, transport and construction sectors, clients such as ProLogis, project its CSR as a method of social investment return. Marco de Comunicación developed a powerful communication plan for ProLogis, which focused on reinforcing its sustainability as a means to reduce damage to nature and the ecosystem. The strategy designed by Marco de Comunicación helped to communicate the use of recyclable and renewable materials in its installations and positioned ProLogis as one of the pioneer companies in sustainability in the logistic sector in Spain.

Marco de Comunicación designed a communication plan for The Body Shop, the authentic ethically committed cosmetic brand, who was looking to re-launch with Spanish consumers after its acquisition by L’Oreal. Specific objectives were to reaffirm The Body Shop brand values and to launch two new natural ingredients and fair traded new product lines. The challenge was to re-launch The Body Shop with media at large and women and beauty press specifically after its recent acquisition by L’Oreal. Thanks to the 6 months PR campaign developed by Marco de Comunicación, The Body Shop has succeeded in re-affirming its brand value as the authentic ethically committed cosmetic brand reaching an audience of over 115 million with 142 feature stories. The quality and results of this campaign have been recognised by the European Excellence Award with a first prize in the re-launch category.