At MdC, we architect communications and information. With online presence now being indispensable to create a brand, our team develops strategies which effectively utilize the new channels available on the Internet and manages our clients’ online contents.
We at MdC believe that companies should communicate transparently with all its audiences. The web is a space that encourages dialogue and allows for rapid and fluid two-way communications and immediate responses. Social networks such as Facebook, Twitter, LinkedIn and FourSquare, among many others, are key cogs of online communications. We have in-depth expertise in the development and implementation of strategies designed specifically for the needs of each of our clients, from the development of applications to the creation of competitions and contests to efficiently reach the target audience.
Furthermore, bloggers have become influential communicators in their capacity as channels of communications. At MdC, our Digital PR team specializes in direct and personalized communications with blogs and interacts with various blogging communities. We assign our team members to specific blogs according to each person’s expertise, ensuring the interaction focuses on the blog’s interests and our client’s messages, and incorporating these actions into the communications plan.
MdC has created its very own IMSI™ methodology:
- Inform, by offering exclusive information and unique points of view to position the brand’s social presence as useful and differentiating.
- Mobilize, by creating a united community led by the brand and moved by a common cause.
- Survey, understanding that this is one of the most effective ways to obtain our audience’s opinions on the brand, its range of products and its market
- Interact, persuading our audience on social networks to become the brand’s ambassadors and community managers.
With respect to Community Management, we also offer to establish a bonus-malus agreement based on concrete objectives related to web traffic, community and interactivity growth and presence in the blogosphere, among others.