Our Press Office at MdC is not limited to sending out press releases and speaking with journalists. We also come up with communications actions to transform our clients’ activity or product into news. Additionally, we carry out crisis communications when necessary.
How our Press Office works
From our Press Office we produce all basic communications materials: we define and prepare a complete press package, including the press kit and the company’s and/or product’s fact sheet; we create Q&As and determine the campaign’s key messages; and we design various communications tools, such as newsletters and virtual press rooms, with relevant information and resources for journalists.
At MdC our work methodology starts with an initial audit carried out by our press office, a proactive media relations tool which diffuses messages and also helps the company establish a long-lasting connection with the public.
Moreover, at MdC we make effective use of both traditional communications channels and digital tools to contact with key journalists for the organization and set up interviews, to distribute press releases, opinion pieces and editorials and to organise press events.