To execute good communications, a company needs to be prepared. Having the right attitudes and aptitudes when facing the media is no easy task. A correctly transmitted message ensures the project’s success, which is why MdC offers a personalised media coaching service; what we communicate is as important as how we communicate it.
Communication techniques coaching
At MdC we regularly offer personalised spokesperson training to our clients. Our training helps spokespersons acquire the techniques required for giving the media to-the-point, quick and relevant responses that include key messages.
Knowing the media, their protocols, language and situation in the market is extremely relevant for the future spokespersons of a company, as this will help them define their style, adapt their messages to their interlocutor, know the final receptor and apply communication techniques to effectively transmit them.