At MdC we promote our clients’ corporate values and develop impactful Corporate Social Responsibility (CSR) plans. In some cases, CSR is part of the company’s corporate philosophy, while for others, CSR has even further-reaching implications.
Corporate Social Responsibility: Success stories
BEKO Home Appliances
MdC managed Spain’s first solidarity cooking marathon, an event held as part of a corporate social responsibility campaign for BEKO Home Appliances. Brand ambassador and well-known chef Martín Berasategui oversaw the work of over 300 chefs from Madrid’s most prestigious culinary academies as they served up 2,000 menus for soup kitchens throughout the capital. In addition, 240 points of sale across the country set up food collection points for FESBAL, the Spanish Federation of Food Banks. The event was supported by Caritas and Madrid City Council, among others.
For Interface, CSR is not just a way of contributing to the community; it is also a philosophy around which its activities and approach revolve. As such, we designed an effective communications plan which, thanks to meticulously planned strategic actions, obtained significant media coverage and allowed the company to participate in prestigious awards recognising this corporate contribution to the community.
For a client such as Prologis, operating in the logistics, transportation and construction sectors, CSR has become a way to give back to the community. MdC designed a powerful communications plan which reinforced Prologis’s green approach as a model for repairing the sector’s impact on the environment. The strategy implemented by MdC helped communicate Prologis’s use of recycled and renewable materials in its installations and positioned the company as one of the pioneers in sustainability in the Spanish logistics sector.
The Body Shop
MdC created a communications plan for The Body Shop, the only ethically concerned beauty brand, to re-launch it to Spanish consumers after it was bought by L’Oreal. The main objectives were to solidify The Body Shop’s values and launch a new range of ingredients and products. Thanks to the six-month PR campaign implemented by MdC, The Body Shop successfully re-positioned itself as an ethically concerned brand, reaching an audience of more than 115 million with 142 media appearances. The quality and the results of this Corporate Social Responsibility campaign have been recognised by a first-place finish in the Brand Re-Launch Category at the European Excellence Award.