Each company needs to find its own identity, founding it on a solid, coherent and differentiating philosophy. This identity must always be clearly and transparently present at every level, from its personnel to its products and its service.
It is fundamental to correctly communicate and transmit the values of the company to position the brand image in the consumer’s mind. This allows us to build a corporate identity and define the corporate culture.
Corporate identity creation and communication
At MdC, we advise our clients in identifying a corporate identity in line with the company’s philosophy and help to build it integrally. We thus transform values and qualities into key messages that are subsequently transmitted coherently through every communications channel and tool used by the company, starting with its logo and its corporate identity manual.