MdC, the top-rated and most award-winning Spanish PR agency of the year, is to assume responsibility for the Otter Products social media communications strategy for the Spanish and French markets. The company’s mission to protect, connect and enable a mobile world is executed through its popular OtterBox and LifeProof brands.
OtterBox is the No. 1-selling case for smartphones in the U.S*. and a global leader in mobile device protection, providing stylish yet tough device protection. The brand builds upon the fundamentals of hard work, creativity and perseverance. LifeProof premium cases boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.
The agency will work together with the client to create a single message across all markets, adapted slightly for each to suit the nuances of both the Spanish and French markets. The account will be managed jointly for each market. This particular strategy has been developed thanks to MdC’s own methodology for social media management, IMSI, which is based on four key pillars: Inform, Mobilise, Survey and Interact. This approach forms part of the agency’s 360º campaigns which incorporate all elements of the marketing mix in a single, integrated strategy.
MdC’s global model is an important factor in the decision of international clients such as Otter Products , Daura and Evernote to entrust their communications to MdC. This strong global presence is based on the agency’s hub and spoke model, which allows it to offer communications support Europe from its owned offices in Madrid, Barcelona, Paris and Girona; in Latin America and the United States from its office in Miami; and throughout Africa from Casablanca. This approach is strengthened on an ad hoc and in situ basis through cooperation with affiliated agencies in 40 countries, the ‘spokes.’
MdC’s founder and CEO Didier Lagae outlined his delight at winning such an important account: “We’re delighted to welcome Otter Products. I’m confident that MdC’s experience in social media and international profile, combined with the innovative work of Otter Products , will make our communications campaigns a success.”