The agency came out on top in the Public Affairs Category for its campaign for AMDI, ‘Morocco, More Business.’
MdC, the top-rated and most award-winning PR agency, has won a Gold Award in Public Affairs at the 2015 Global Mercury Excellence Awards for the its campaign for the Moroccan Investment Development Agency (AMDI). This award, which recognises the best public affairs campaign across the world in 2014, is the latest in a long list of international prizes recognising the campaign for AMDI, an offshoot of the Moroccan Ministry of Industry.
With the aim of attracting investment from European SMEs to stimulate economic growth in Morocco, MdC planned and executed an ambitious 360º international communications campaign for AMDI. The campaign focused on highlighting the competitive advantages of investing in the country through a series of third-party endorsements, featuring testimonial videos and studies carried out by independent financial institutions and recognized business schools.
A powerful advertising campaign, an ambitious media relations and public affairs programme and the creation of information channels alongside important economic groups in each target country helped the campaign position Morocco as part of the solution to the global financial crisis.
Foreign Direct Investment (FDI) in Morocco from across the world grew by 54% in just one year as a result of the campaign. Investment growth was particularly impressive from the two main target markets, France and Spain, which saw a 49% and 76% increase, respectively.
Didier Lagae, CEO and founder of MdC, said: “We’ve won this international award thanks to the great work and effort of the MdC team. Organising such a large-scale campaign is a great challenge and so it’s very pleasing for our professionalism, creativity and hard work to be recognised. MdC’s international profile, with owned offices in Madrid, Barcelona, Paris, Miami and Casablanca and affiliated offices in more than 40 countries around the world, allows us to execute global campaigns worthy of awards such as this Global Mercury Excellence Award.”
This latest international award is further evidence of the success of MdC’s campaigns, campaigns focused on Creating News, Creating Brands and Creating Results. This success is achieved thanks to integrated 360º campaigns that draw on all elements of the marketing mix and are based on advertising, digital PR, media relations and public affairs. The agency is able to provide a wide range of services on an in-house basis, from image and reputation audits and corporate identity proposals to on and offline advertising campaigns, events management, media and blogger relations and social media community management, among others.