MdC to manage press and blogger relations for the online English academy
MdC, the top rated and most award-winning Spanish PR agency of the past decade is set to take charge of media and blogger relations for ABA English.
ABA English is an online academy that specialises in teaching English through a unique methodology based on the principles of natural learning. ABA’s online approach is rooted in the intuitive and natural process of learning a first language using short films and other audio-visual aids specifically developed for the teaching of English, thus making it easier for students. Based in Barcelona, American and British Academy – ABA English – today has more than 2 million students around the world and counts on a team of over 50 professionals from countries across the globe – the UK, the United States, Italy, France, Spain, Russia, Argentina and Mexico, among others – in addition to hundreds of external collaborators.
From now on, MdC will manage all press and blogger relations for ABA English with the aim of positioning the academy as a reference for online learning and increasing its profile among its target audience. Other objectives include spreading awareness of its unique learning methodology and increasing the number of students.
Didier Lagae, MdC’s CEO and founder, outlined his delight at the news: “We’re delighted to welcome ABA English to our portfolio of B2C clients. I’m confident that MdC’s experience in the education sector, combined with the clear advantages that this system of learning offers, will make our communications campaign a success.”