Didier Lagae, CEO of MdC, will speak on “Content” on the 22nd September
The World Public Relations Forum will take place in Madrid from the 21st to the 23rd of September 2014
MdC, the top-rated and most award-winning Spanish PR agency, will sponsor the Gala Dinner that the World Communication Forum will hold on the night of the 22nd September at the Real Casa de Correos, the seat of the government of the Community of Madrid. Furthermore, the CEO and founder of MdC, Didier Lagae, will be one of the guest speakers at the forum during the session on “Content”, an event which will take place on the same day at 11.45am.
The dinner, which is also sponsored by Reale Seguros, will seat more than 400 guests and will also serve as the setting for the presentation of the Global Alliance for Public Relations and Communication Management’s annual awards. It will begin at 8.30pm and will be presided over by Anne Gregory, President of the Global Alliance, and José Manuel Velasco, the President of Dircom.
For MdC, sponsoring this event represents “the best way to actively participate in what is one of the greatest public relations conferences in the world. The global reach of the WPRF fits perfectly with MdC’s international business model. Through our hub and spoke structure we offer communications support Europe-wide from our own offices in Madrid, Barcelona, Paris and Girona; in Latin America and the USA from our Miami office; and in Africa from our Casablanca office. This approach is supported ad-hoc and in-situ by our affiliated agencies. For this reason, we have decided to sponsor the gala dinner of what promises to be the most important public relations forum of the year”, said Didier Lagae.
During the dinner, the Global Alliance for Public Relations and Communication Management will present its annual awards, prizes in different categories that recognise the best campaigns and communications projects worldwide. The guests will also have the opportunity to continue networking with other professionals from the sector and to debate topics discussed at the forum.