With this sponsorship, MFShow, one of the most important Spanish catwalk shows, has achieved the best results in its history
MdC, the top-rated and most award-winning Spanish PR agency, arranged the collaboration between TRESemmé and the catwalk show that will from now on be known as the TRESemmé MFShow Women. In this eighth edition of the show, TRESemmé took the reins of the backstage area, where new looks for Spring/Summer 2015 were presented. The brand’s Style Ambassador in Spain, Anthony Llobet, directed a team of professionals to create the hairstyles that will drive trends next season.
The specialist haircare brand also sponsored the La Condesa show, organized by MdC, as their collections exude the same youthful and fresh spirit as TRESemmé’s hairstyles. During the show the new Look TRESemmé girl for 2014/2015 was introduced; she will have the opportunity to work with the brand in photo shoots for the most prestigious fashion magazines in Spain, as well as shooting advertising campaigns and participating in events and catwalk shows.
More than 4,600 people visited the TRESemmé MFShow Women over three days, which not only created brand awareness, but also allowed close contact with the public and potential customers, as well as current clients of the brand. Bloggers and media were present at this large-scale event, achieving 5,468,877 impacts in blogs.
These were some impressive results, especially considering this was the first edition of the fashion show to be sponsored by TRESemmé. The results far exceeded the established objectives, obtaining the best results in the history of this Spanish fashion show, that will now change its name after TRESemmé’s sponsorship.
MdC also contributed to the organization of an aftershow that TRESemmé laid on for guests, where they could enjoy a variety of fruity cocktails and an area where they could print photos they had uploaded to Instagram.
With these elements MdC organized an event that allowed its Beauty client to strengthen its connection with the fashion world, positioning itself as an expert brand not only in haircare products but in fashion and beauty trends as well.