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MdC named finalist at the 2015 International Business Awards for TRESemmé and Refund.me campaigns

August 7, 2015

MdC, the top-rated and most award-winning Spanish PR agency, has been named a double finalist at the 2015 International Business Awards. The agency has been nominated in the ‘Best Consumer Event’ category for its campaign for TRESemmé, and in the ‘Video’ category for its work with refund.me. It’s not the first time that these campaigns have been recognized on the international stage. refund.me came out on top at the In2 2015 SABRE Awards while TRESemmé was also named a finalist in the ‘Trade Show’ category.

MdC designed and implemented a 360º pan-European campaign that launched technology start-up refund.me from a purely local online business to worldwide sector leader, trebling sales in the space of less than a year. The comprehensive campaign was based in particular on video narratives, social media management and SEO strategy.

The agency also produced a series of creative and cost-efficient videos explaining why and how passengers can claim compensation for flight delays in a fun and appealing way. The videos, which featured a toy airplane in comic day-to-day situations that tugged at viewers’ heartstrings, were shared by thousands and Tard the Plane trended on twitter for three days.

MdC was also named finalist for its work positioning TRESemmé (Unilver) as an original, transparent and fashionable brand through a comprehensive campaign based around the TRESemmé MFShow. With MdC’s help, TRESemmé became the show’s official sponsor and co-organizer.

The media impact of the show grew thanks to the presence of dozens of journalists, bloggers and influencers, such as actress and model Esmeralda Moya, along with the organization of a show for amateur models. Media coverage reached over 500 million consumers, 11 times the population of Spain, and transformed TRESemmé into an undoubtedly fashionable brand.

The winners of these important international awards will be announced on the 12th August.
Didier Lagae, CEO and founder of MdC, expressed his delight with the nominations: “It’s a great achievement to be nominated for these prestigious international awards. It’s great to see hard work, professionalism, creativity and commitment to implement 360º campaigns on an international scale. I hope that campaigns will be recognized on the 12th August.”

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