The new portal incorporates multimedia content and is more user-friendly
The multi-language website reflects the agency’s international expansion
MdC, the top-rated and most award-winning Spanish PR agency, has redesigned its website to include a wide range of multimedia content and to make it more user-friendly. The agency’s process of internationalisation is reflected by the inclusion of Spanish, English and French versions, while a number of other languages are expected to follow shortly. Another new feature is the creation of the MdC blog, which aims to make the website’s content more interactive and topical.
The new www.marcodecomunicacion.com website is an extensive overview of MdC sector experience, its clients and its team, while at the same time providing information on the agency’s history and its corporate identity that may be of interest to users.
This user outreach is the basis of the decision to create the MdC blog. This new feature will allow the agency to encourage debate and position itself as a two-way channel of communication between users, offering a point of view on different issues within the communications sector. The blog will also strengthen the agency’s direct contact with users and build on the success of the fortnightly newsletter.
The new website reflects the way in which the company has evolved and its commitment to internationalisation through the hub and spoke model. The model has allowed the agency to attract clients from different markets. For the time being the site is available in Spanish, English and French, with more, including Italian, to follow shortly.
MdC’s CEO and founder, Didier Lagae, said: “The new website reflects the agency’s evolution over the last few years and is also a clear statement of our intent to continue growing internationally. Today MdC offers global support through its hub and spoke model: we cover Europe from our hubs in Madrid, Barcelona and Paris; Latin America and the United States from our office in Miami; and North Africa, sub-Saharan Africa and the Middle East from our Casablanca hub. Our new multi-language website clearly reflects these capabilities.”