The agency received this award for organising the first BEKO Solidairty Cooking Marathon
Marco de Comunicación, the best valued and most award-winning Spanish PR agency, has won silver in the Responsible Event category at the 2014 Eventoplus Awards for its organisation of the first BEKO Solidarity Cooking Marathon. This new award confirms that the campaigns of Marco de Comunicación, with the resolve to Create News and Create Results, are among the best in Spain.
The award received is due to a successful 360º campaign and can therefore be attributed to the work that goes far beyond the organization of the event. BEKO, the Arçelik Group’s international producer of home appliances, aimed to position itself in the Spanish Market as a smart generation brand. To achieve this, Marco de Comunicación carried out an ambitious 360º ° campaign centred on Spain’s first Solidarity Cooking Marathon, with the support of well-known chef Martín Berasategui acting as a brand ambassador.
The solidarity marathon planned and executed by MdC consisted of cooking over 2,000 meals in the space of just one day for the needy in the city’s community kitchens. Martin Berasategui created a special menu for the event and oversaw the work of more than 300 chefs who generously offered to help out. Throughout the day, chefs from some of the most prestigious culinary academies in the country and contestants from the Masterchef and Top Chef TV shows cooked for unemployed people and those at risk of social exclusion. This altruistic focus created more buzz around the event which was attended by all target general and consumer media.
Receiving this recognition at the Eventoplus Awards is yet another confirmation of the ability of Marco de Comunicación to plan and execute remarkable and effective campaigns. MdC executes 360º campaigns stemming from a comprehensive strategy and the integral implementation of all elements of the marketing mix. These campaigns are structured around, among other things, advertising, digital PR, press office and public affairs. The agency has the in-house capacity to carry out a range of services, from image and reputation audits to corporate identity and creative on and offline advertising proposals, event management, media and blogger relations and social media community management, among other things.
Campaigns of this nature, such as the “BEKO Solidairty Cooking Marathon” campaign, can be developed on both a national and international scale given the agency’s unique international model. The launch of the Miami office in 2009 and the establishment of two new bases in Casablanca and Paris in 2012 form part of MdC’s hub and spoke business model. The agency has thus developed a strong global presence, offering communications support across Europe from its triangle of owned offices in Madrid, Barcelona and Paris; in Latin America and the USA from its office in Miami; and throughout Africa and the Middle East from Casablanca. This approach is strengthened on an ad hoc and in situ basis through cooperation with affiliated agencies, the ‘spokes,’ which help to provide support across over 40 countries. MdC relies on key affiliated offices in Beijing and Mumbai for support in the Asia-Pacific region.
The CEO and founder of Marco de Comunicación, Didier Lagae, commented: “I’m filled with pride for having received this recognition at the 2014 Eventoplus Awards. This is a huge motivator for our team and for the work that we do day to day. I would like to thank our clients for the trust that they deposit in us, agreeing with the strategies that we present to them in such a way that it leads us all to achieve success.”