PR agency spain

  • Congratulations all around! WWC, Danone, Conforama and Friends of Glass win with MARCO de Comunicación 9 IBA Stevie Awards and MARCO and WWC take home an elite IPRA Golden World Award

    Premios_Septiembre2018
  • The campaign carried out on behalf of the World Water Council for World Water Day, won a Ramón del Corral award from DIRCOM for “Best External Campaign for government entities, associations and NGOs

    Premios-Dircom-Ramon-Corral-MdC_
  • MdC named EUROPEAN AGENCY OF THE YEAR at European Excellence Awards. Huge thanks and congrats to our team, clients and partners. You totally Rock!

    Excellence-Awards
  • pt-pt
  • fr
  • en
  • es

Blog

  • communication synergies
    October 3, 2018

    Agencies and the media find new synergies in communication

    There’s simply no denying or just as bad, ignoring, the huge impact the Internet has had as a means of communication and knowledge transfer. It has forced the media to reposition itself, changing the very way it conceives its work and addresses its audiences. The responses to the new needs of readers required the creation

    » Read more
  • Infografia-Dia-Mujer
    March 9, 2018

    Women and communication: the light and shadows of a truly female sector

    This week, we women are delighted because we occupy covers, editorials, and monographic television programs. Many of these are dedicated to our concerns, the obstacles we face and the statistics that are, almost always, unfavourable to us. It is certainly great news to be central to important stories, however, this means there is still a

    » Read more
  • internal communications
    February 6, 2018

    Effective internal communication: tranversal and interpersonal

    This week, we would like to share with all of our readers Marco de Comunicación’s experiences with internal communication: our understanding of it, what it contributes to the company, and the people who play a part in it. When we talk about internal communication, we mean establishing the flow of communication from the top to

    » Read more
  • international communication
    January 18, 2018

    The Keys for International Communication

    International communication is a common topic among most Public Relations agencies. We are all, a priori, capable of monitoring a campaign across different countries beyond our borders. However, is this actually international communication? What are we really talking about when we use this term? At Marco de Comunicación, we have a precise understanding of what

    » Read more
  • evento-corporativo
    December 21, 2017

    We have an event: is everything under control?

    Anything that could go wrong at an event All is well and everything is in its place. Our event has started and, as far as we can tell, once again, it will be a success. This is the moment of truth. The Marco de Comunicación team, who have been working for weeks to organize the

    » Read more
  • packaging-producto
    October 16, 2017

    Packaging, when the product enters through the eyes to tickle the heart

    The culture of images; “a picture speaks a thousand words”, “I am a visual person”…There are dozens of expressions reminding us of the importance of sight when choosing anything in our daily lives.  This sense, according to science, directly affects feelings of rejection, desire or attachment. In some cultures, the importance of packaging is an

    » Read more
  • non verbal communication
    September 28, 2017

    Non verbal communication in political and corporate communication

    The first televised political debate broadcast between two presidential candidates was between Nixon and Kennedy in 1960. Apart from marking a milestone in the history of television and political campaigns, it opened doors to a new way of understanding communication, which emphasizes how physical appearance and non-verbal communication could make the difference between a winner

    » Read more
  • corporate social responsibility
    September 14, 2017

    CSR, a product with its own identity

    The concept of Corporate Social Responsibility (CSR) has different meanings depending on the user. Forward-thinking customers take note of to a company´s social responsibility in its decision-making process, valuing the impact of their actions on communities, workers and the environment. This effectively incorporates the interests of these groups in processes and results. Currently, thanks to

    » Read more
  • challenges-facing-tourism-sector
    June 29, 2016

    Lessons in leadership: new challenges facing the tourism sector

    More foreign tourists visited Spain last year than the country has inhabitants; 30% more in fact. Over 68 million people experienced for themselves our country’s varied and widespread tourist attractions, including iconic cities, quaint villages and, of course, miles and miles of beaches. These visitors would fill the Santiago Bernabéu 840 times over; the Camp

    » Read more
  • Comunicacion_corporativa_internet
    May 13, 2016

    Corporate Communications in the Age of the Internet

    Corporate communications and PR today play a central role in all business communication strategies, regardless of the size, sector or type of company. So much so that communications and advertising increasingly look to shine a light on the organization, the people and even the directors behind the brand. In today’s day and age, both companies

    » Read more
  • RSC
    April 18, 2016

    CSR: initials filled with solidarity

    You’ve probably heard of it on television or in the office. Maybe someone mentioned it to you once and you gave them the old ‘yes… sure… absolutely…’ response but deep down you didn’t really know what they were on about. CSR, or Corporate Social Responsibility, encompasses all the actions that a company undertakes which have

    » Read more
  • shutterstock_156379598
    April 1, 2016

    The 10 things that a PR professional can’t do without

    Despite what you hear, public relations professionals aren’t those teenagers that hand out flyers outside nightclubs. Neither is PR simply about making friends over drinks and canapes. Being a PR professional goes beyond that. In this post we want to offer you an insight into the essentials kit for a PR professional: the 10 things

    » Read more
  • Instagram
    March 1, 2016

    An Instagram image is worth more than a thousand words

    Professionals in the journalism business have spent years ensuring that the two most important pieces of text found on any page on a newspaper are the headline and the photograph caption. If the reader finds both of these and the accompanying image interesting enough, they may take the time to read one or two paragraphs

    » Read more
  • viral videos
    February 1, 2016

    Where is the viral trend heading?

    We evaluate this trend and analyze what is becoming There´s no going back. It´s too late. It´s already become viral. For better or for worse. What was private before, and only ours, has now become everybody´s. And when we say everybody, we mean exactly that, the whole practice of the human race connected with one

    » Read more
  • marketing comunicacion digital
    December 22, 2015

    What can we expect from the marketing and digital communications world in 2016?

    Expectations are always high at the start of a new year and the digital communication sector is no exception. At first glance it looks as if 2015, which saw all kinds of changes in the marketing world, will be hard to surpass. There is, nevertheless, reason for optimism: 2016 will be, more than any other,

    » Read more
  • Branded Content
    September 22, 2015

    How can I tell my story?

    Brands stopped being simply product manufacturers or providing single services to clients a long time ago; now they are starting to produce content that interests consumers too. The creation of original content centered on brands has led to the development of tools such as ‘branded content,’ which can be used to get close to the

    » Read more
  • Refund
    August 21, 2015

    Is controversial communication a good way of creating buzz?

    Media coverage and social media impact are some of most direct ways for brands to measure the success of their communication campaigns. Yet both PR agencies and in-house teams continue to face one significant challenge: that of achieving brand visibility in a saturated and increasingly crowded market. Brands must generate buzz to feature on front

    » Read more
  • Blog influencers
    August 12, 2015

    Influencers and their key role in brand positioning strategies

    The 21st century has witnessed a marked change in brands’ marketing and communications strategies. Inter-sector competition, globalisation and the birth of new technologies have created new opportunities and points of entry to markets. The internet has grown exponentially. Payment methods are more convenient than ever and consumer support tools are plentiful. But how have consumers

    » Read more
  • Imagen Blog FoodTrucks
    July 31, 2015

    All aboard the Food Truck movement!

    Gastronomy has long been a key part of communication strategies and has been used to promote almost everything, from tourist destinations to commercial brands. Show cooking sessions and press breakfasts, for example, have been a staple of the industry for years, but in recent years food trucks have emerged as a useful new tool. This

    » Read more
  • Imagen NUEVAS APPS PARA EL TURISMO
    July 17, 2015

    New tourism APPs

    Spain has the world’s most competitive tourism sector thanks to its rich cultural and natural resources, its infrastructure, and its ability to adapt to the new consumer behaviour engendered by the digital revolution. This perspective was put forward by the World Economic Forum in its 2015 world rankings for tourism competitiveness. They paid special attention

    » Read more
Contact us

» Madrid: (+34) 91 458 54 90
madrid@marcodecomunicacion.com

» Miami: (+1) (305) 913 8576
miami@marcodecomunicacion.com

» Barcelona: (+34) 93 635 05 00
barcelona@marcodecomunicacion.com

» Casablanca: (+212) (0) 522 505 083
casablanca@marcodecomunicacion.com

» Lisboa: (+351) 211 365 287
lisboa@marcodecomunicacion.com

» Paris: (+33) 01 73 19 12 80
paris@marcodecomunicacion.com

newsletter Sign up for our Newsletter

The leading independent PR Agency in Spain

MSL Group Affiliate

Owned offices in Madrid, Barcelona, Lisbon, Miami, Casablanca and Paris

Communication Consultancy - 360º Communication Campaign

PR - Advertising - Design - Events

Press Office - Media Coaching - Media Relations - Corporate Identity - Public Affairs

Digital PR - Community Management - Crisis Management