PR agency spain

  • Neural One, new client for MdC. The tech firm, specialised in optimising its clients’ marketing and sales, has entrusted the agency with developing its storytelling

  • MdC named EUROPEAN AGENCY OF THE YEAR at European Excellence Awards. Huge thanks and congrats to our team, clients and partners. You totally Rock!

  • MdC, the successful winner of the International Business Awards (IBAs) with seven Stevie Awards, including a gold, for their Netflix and COP22 campaigns

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  • international communication
    January 18, 2018

    The Keys for International Communication

    International communication is a common topic among most Public Relations agencies. We are all, a priori, capable of monitoring a campaign across different countries beyond our borders. However, is this actually international communication? What are we really talking about when we use this term? At Marco de Comunicación, we have a precise understanding of what

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  • evento-corporativo
    December 21, 2017

    We have an event: is everything under control?

    Anything that could go wrong at an event All is well and everything is in its place. Our event has started and, as far as we can tell, once again, it will be a success. This is the moment of truth. The Marco de Comunicación team, who have been working for weeks to organize the

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  • packaging-producto
    October 16, 2017

    Packaging, when the product enters through the eyes to tickle the heart

    The culture of images; “a picture speaks a thousand words”, “I am a visual person”…There are dozens of expressions reminding us of the importance of sight when choosing anything in our daily lives.  This sense, according to science, directly affects feelings of rejection, desire or attachment. In some cultures, the importance of packaging is an

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  • non verbal communication
    September 28, 2017

    Non verbal communication in political and corporate communication

    The first televised political debate broadcast between two presidential candidates was between Nixon and Kennedy in 1960. Apart from marking a milestone in the history of television and political campaigns, it opened doors to a new way of understanding communication, which emphasizes how physical appearance and non-verbal communication could make the difference between a winner

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  • corporate social responsibility
    September 14, 2017

    CSR, a product with its own identity

    The concept of Corporate Social Responsibility (CSR) has different meanings depending on the user. Forward-thinking customers take note of to a company´s social responsibility in its decision-making process, valuing the impact of their actions on communities, workers and the environment. This effectively incorporates the interests of these groups in processes and results. Currently, thanks to

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  • challenges-facing-tourism-sector
    June 29, 2016

    Lessons in leadership: new challenges facing the tourism sector

    More foreign tourists visited Spain last year than the country has inhabitants; 30% more in fact. Over 68 million people experienced for themselves our country’s varied and widespread tourist attractions, including iconic cities, quaint villages and, of course, miles and miles of beaches. These visitors would fill the Santiago Bernabéu 840 times over; the Camp

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  • Comunicacion_corporativa_internet
    May 13, 2016

    Corporate Communications in the Age of the Internet

    Corporate communications and PR today play a central role in all business communication strategies, regardless of the size, sector or type of company. So much so that communications and advertising increasingly look to shine a light on the organization, the people and even the directors behind the brand. In today’s day and age, both companies

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  • RSC
    April 18, 2016

    CSR: initials filled with solidarity

    You’ve probably heard of it on television or in the office. Maybe someone mentioned it to you once and you gave them the old ‘yes… sure… absolutely…’ response but deep down you didn’t really know what they were on about. CSR, or Corporate Social Responsibility, encompasses all the actions that a company undertakes which have

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  • shutterstock_156379598
    April 1, 2016

    The 10 things that a PR professional can’t do without

    Despite what you hear, public relations professionals aren’t those teenagers that hand out flyers outside nightclubs. Neither is PR simply about making friends over drinks and canapes. Being a PR professional goes beyond that. In this post we want to offer you an insight into the essentials kit for a PR professional: the 10 things

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  • Instagram
    March 1, 2016

    An Instagram image is worth more than a thousand words

    Professionals in the journalism business have spent years ensuring that the two most important pieces of text found on any page on a newspaper are the headline and the photograph caption. If the reader finds both of these and the accompanying image interesting enough, they may take the time to read one or two paragraphs

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  • viral videos
    February 1, 2016

    Where is the viral trend heading?

    We evaluate this trend and analyze what is becoming There´s no going back. It´s too late. It´s already become viral. For better or for worse. What was private before, and only ours, has now become everybody´s. And when we say everybody, we mean exactly that, the whole practice of the human race connected with one

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  • marketing comunicacion digital
    December 22, 2015

    What can we expect from the marketing and digital communications world in 2016?

    Expectations are always high at the start of a new year and the digital communication sector is no exception. At first glance it looks as if 2015, which saw all kinds of changes in the marketing world, will be hard to surpass. There is, nevertheless, reason for optimism: 2016 will be, more than any other,

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  • Branded Content
    September 22, 2015

    How can I tell my story?

    Brands stopped being simply product manufacturers or providing single services to clients a long time ago; now they are starting to produce content that interests consumers too. The creation of original content centered on brands has led to the development of tools such as ‘branded content,’ which can be used to get close to the

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  • Refund
    August 21, 2015

    Is controversial communication a good way of creating buzz?

    Media coverage and social media impact are some of most direct ways for brands to measure the success of their communication campaigns. Yet both PR agencies and in-house teams continue to face one significant challenge: that of achieving brand visibility in a saturated and increasingly crowded market. Brands must generate buzz to feature on front

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  • Blog influencers
    August 12, 2015

    Influencers and their key role in brand positioning strategies

    The 21st century has witnessed a marked change in brands’ marketing and communications strategies. Inter-sector competition, globalisation and the birth of new technologies have created new opportunities and points of entry to markets. The internet has grown exponentially. Payment methods are more convenient than ever and consumer support tools are plentiful. But how have consumers

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  • Imagen Blog FoodTrucks
    July 31, 2015

    All aboard the Food Truck movement!

    Gastronomy has long been a key part of communication strategies and has been used to promote almost everything, from tourist destinations to commercial brands. Show cooking sessions and press breakfasts, for example, have been a staple of the industry for years, but in recent years food trucks have emerged as a useful new tool. This

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    July 17, 2015

    New tourism APPs

    Spain has the world’s most competitive tourism sector thanks to its rich cultural and natural resources, its infrastructure, and its ability to adapt to the new consumer behaviour engendered by the digital revolution. This perspective was put forward by the World Economic Forum in its 2015 world rankings for tourism competitiveness. They paid special attention

    » Read more
  • Social Media
    May 5, 2015

    Businesses and Social Media

    Social media has become a key communications tool. They are now a fundamental component of online marketing strategies and important ways to achieve objectives, increase profits and construct a positive brand identity. Put simply, they can be used to reach consumers in a very direct and unique way. Though the benefits are well documented, however,

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  • Manuela_Velles
    April 15, 2015

    Celebrities as brand ambassadors

    Brand ambassadors have become a key component of the strategies that companies use to generate awareness of their products. It’s nothing new, really. In the 1950s, the second golden age of Hollywood as it were, companies counted on glamorous film stars to become the face of their brands. For many companies, tying themselves to a

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  • internacionalizacion
    March 11, 2015

    The great challenge of internationalization

    In the current climate of economic uncertainty, any new approach hoping to create economic stability has to be based on innovation and business competition. With this in mind, the opening up of Spanish companies to foreign markets is probably one of the most important changes to the country’s economy in the last 30 years. Thanks

    » Read more
Contact us

» Madrid: (+34) 91 458 54 90

» Miami: (+1) (305) 913 8576

» Barcelona: (+34) 93 635 05 00

» Casablanca: (+212) (0) 522 505 083

» Lisboa: (+351) 211 365 287

» Paris: (+33) 01 73 19 12 80

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