PR agency spain

  • MdC triumphs at the Premios Fundacom Awards, winning the social media influencer management award for the Springfield’s “My Perfect Summer” campaign

  • World Water Council observes World Water Day, calling on all governments to focus on water issues

  • More than 120 international journalists tested Netflix’s latest innovations at The Netflix House during Mobile World Congress in Barcelona

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  • challenges-facing-tourism-sector
    June 29, 2016

    Lessons in leadership: new challenges facing the tourism sector

    More foreign tourists visited Spain last year than the country has inhabitants; 30% more in fact. Over 68 million people experienced for themselves our country’s varied and widespread tourist attractions, including iconic cities, quaint villages and, of course, miles and miles of beaches. These visitors would fill the Santiago Bernabéu 840 times over; the Camp

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  • Comunicacion_corporativa_internet
    May 13, 2016

    Corporate Communications in the Age of the Internet

    Corporate communications and PR today play a central role in all business communication strategies, regardless of the size, sector or type of company. So much so that communications and advertising increasingly look to shine a light on the organization, the people and even the directors behind the brand. In today’s day and age, both companies

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  • RSC
    April 18, 2016

    CSR: initials filled with solidarity

    You’ve probably heard of it on television or in the office. Maybe someone mentioned it to you once and you gave them the old ‘yes… sure… absolutely…’ response but deep down you didn’t really know what they were on about. CSR, or Corporate Social Responsibility, encompasses all the actions that a company undertakes which have

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  • shutterstock_156379598
    April 1, 2016

    The 10 things that a PR professional can’t do without

    Despite what you hear, public relations professionals aren’t those teenagers that hand out flyers outside nightclubs. Neither is PR simply about making friends over drinks and canapes. Being a PR professional goes beyond that. In this post we want to offer you an insight into the essentials kit for a PR professional: the 10 things

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  • Instagram
    March 1, 2016

    An Instagram image is worth more than a thousand words

    Professionals in the journalism business have spent years ensuring that the two most important pieces of text found on any page on a newspaper are the headline and the photograph caption. If the reader finds both of these and the accompanying image interesting enough, they may take the time to read one or two paragraphs

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  • viral videos
    February 1, 2016

    Where is the viral trend heading?

    We evaluate this trend and analyze what is becoming There´s no going back. It´s too late. It´s already become viral. For better or for worse. What was private before, and only ours, has now become everybody´s. And when we say everybody, we mean exactly that, the whole practice of the human race connected with one

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  • marketing comunicacion digital
    December 22, 2015

    What can we expect from the marketing and digital communications world in 2016?

    Expectations are always high at the start of a new year and the digital communication sector is no exception. At first glance it looks as if 2015, which saw all kinds of changes in the marketing world, will be hard to surpass. There is, nevertheless, reason for optimism: 2016 will be, more than any other,

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  • Branded Content
    September 22, 2015

    How can I tell my story?

    Brands stopped being simply product manufacturers or providing single services to clients a long time ago; now they are starting to produce content that interests consumers too. The creation of original content centered on brands has led to the development of tools such as ‘branded content,’ which can be used to get close to the

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  • Refund
    August 21, 2015

    Is controversial communication a good way of creating buzz?

    Media coverage and social media impact are some of most direct ways for brands to measure the success of their communication campaigns. Yet both PR agencies and in-house teams continue to face one significant challenge: that of achieving brand visibility in a saturated and increasingly crowded market. Brands must generate buzz to feature on front

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  • Blog influencers
    August 12, 2015

    Influencers and their key role in brand positioning strategies

    The 21st century has witnessed a marked change in brands’ marketing and communications strategies. Inter-sector competition, globalisation and the birth of new technologies have created new opportunities and points of entry to markets. The internet has grown exponentially. Payment methods are more convenient than ever and consumer support tools are plentiful. But how have consumers

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  • Imagen Blog FoodTrucks
    July 31, 2015

    All aboard the Food Truck movement!

    Gastronomy has long been a key part of communication strategies and has been used to promote almost everything, from tourist destinations to commercial brands. Show cooking sessions and press breakfasts, for example, have been a staple of the industry for years, but in recent years food trucks have emerged as a useful new tool. This

    » Read more
    July 17, 2015

    New tourism APPs

    Spain has the world’s most competitive tourism sector thanks to its rich cultural and natural resources, its infrastructure, and its ability to adapt to the new consumer behaviour engendered by the digital revolution. This perspective was put forward by the World Economic Forum in its 2015 world rankings for tourism competitiveness. They paid special attention

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  • Social Media
    May 5, 2015

    Businesses and Social Media

    Social media has become a key communications tool. They are now a fundamental component of online marketing strategies and important ways to achieve objectives, increase profits and construct a positive brand identity. Put simply, they can be used to reach consumers in a very direct and unique way. Though the benefits are well documented, however,

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  • Manuela_Velles
    April 15, 2015

    Celebrities as brand ambassadors

    Brand ambassadors have become a key component of the strategies that companies use to generate awareness of their products. It’s nothing new, really. In the 1950s, the second golden age of Hollywood as it were, companies counted on glamorous film stars to become the face of their brands. For many companies, tying themselves to a

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  • internacionalizacion
    March 11, 2015

    The great challenge of internationalization

    In the current climate of economic uncertainty, any new approach hoping to create economic stability has to be based on innovation and business competition. With this in mind, the opening up of Spanish companies to foreign markets is probably one of the most important changes to the country’s economy in the last 30 years. Thanks

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  • foto-mdc
    January 30, 2015

    How to create customer loyalty

    Customers are an essential part of the development and growth of a company. You have to devote time and attention to them. According to the latest Adobe Digital Index Report, 8% of a company’s clients account for 40% of its profits. Thus the success and profitability of a business depends largely on customer loyalty. Many,

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  • Foto-Trabajo-en-equipo
    November 18, 2014

    Teamwork: the key to success

    If one person takes half an hour to carry out a task, how long would it take two people to complete it? The logical answer would be “15 minutes”. But working in a team not only reduces the amount of time it takes to complete a task but also increases the effectiveness of results, the

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  • Imagen Start up
    November 11, 2014

    Start-ups: To create a good first impression, trust your agency

    They say we only have 7 seconds to make a first impression. In the case of a start-up that rule is imperative. You’ve just appeared on the market, you’re going to launch: you have to do something striking, different and memorable. You only get one chance to make a good impression, and you have to

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  • storytelling
    October 23, 2014

    Storytelling: the gift of stories

    To tell stories. To influence an audience and convince them. These are the goals of every good communications campaign. However, these three ideas have gradually evolved and often lead to nothing more than countless diluted messages uncontrollably flying around on the internet. How do we touch the hearts of our target audience amidst so much

    » Read more
  • Gamification
    October 14, 2014

    Gamification: gaming as a tool to generate engagement

    As newfangled as the term ‘gamification’ may sound, it’s not actually new. The term was first used in the 1980s and it’s currently a technique being widely adopted within the business world. But what is it exactly? Although the definition doesn’t help us to understand gamification, by breaking down its effects and distinctive features we’ll

    » Read more
Contact us

» Madrid: (+34) 91 458 54 90

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» Barcelona: (+34) 93 635 05 00

» Casablanca: (+212) (0) 522 505 083

» Lisboa: (+351) 211 221 925

» Paris: (+33) (0) 1 45 01 51 20

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